Below you will find our collection of inspirational, wise, and humorous
old headline quotes, headline sayings, and headline proverbs, collected over the years from a variety
of sources.
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.Morris Hite
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A good headline can make an advertisement good even if the picture is poor.John Caples
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Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.Bill Walsh
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The writing of headline is one of the great journalistic arts. They either conceal or reveal an interest.Claude C. Hopkins
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Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.John Caples
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You don't have to make the headlines to make a difference.S. Truett Cathy
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The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.John Caples
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The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.John Caples
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Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.Bill Gates
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There is nothing likely to get you a bigger headline than attacking your own party.Michael Laws
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Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it into something it's not. Some people really only read headlines.Kristin Cavallari
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A long headline that really says something is more effective than a brief heading that says nothing.John Caples
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Hyperbolic headlines always attract more attention than mundane truths.Ajit Pai
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It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.Bob Schieffer
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Today's gossip is tomorrow's headline.Walter Winchell
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.David Ogilvy
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Headlines twice the size of the events.John Galsworthy
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You have to get a great headline to attract attention in your blog - it's about the lure - not the rod.Michael Hyatt
Headlines don't sell papes. Newsies sell papes.Jack Kelly
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The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.John Caples
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The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.David Ogilvy